In order for meal-kit services to thrive, companies need to address the convenience, price and flexibility of their subscriptions. The meal-kit industry has exploded since 2012 - quickly becoming saturated with more than 150 companies competing nationally, regionally and locally, all fighting for their share of the $1.5 billion market.Ĭonsumers who flock to these services seek fresh ingredients, convenience and unique recipes. In February, Grossman said the company was focusing on "inspiring healthy habits for real life."
The further expansion into the meal-kit space comes as CEO Mindy Grossman is trying to rebrand Weight Watchers as a healthy lifestyle brand. The Oprah Winfrey-backed company already has a partnership with Chef'd, which provides customers with the option to select meals that have been approved by Weight Watchers. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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