The tool makes it very clear that if someone wants a seat in a more preferential position they can choose a higher value ticket to secure it. In addition, there are marketing benefits because you can sell different seats at different prices. We’re working with Lincoln City Football Club and they previously didn’t allocate seats, but doing so has helped them meet security requirements. In a football match, for example, perhaps there’s a section they always want to sit in and rather than just turning up and hoping they get into that section they can actually have a defined seat.įrom a management and a security point of view, it’s being able to know exactly which seats are sold and exactly where people are sitting. What are the benefits of selling reserved seats?įrom the attendee’s perspective, they’ll often really want to have a specific seat. It works for anything that’s got sections or seats that the organiser wants to sell tickets to, whether it’s a table for 10 or a stadium for 50,000.
It’s a really broad range, from people running events at music venues, concert halls, festival sites, arenas and sports stadiums – we’re working with football clubs and basketball clubs – right down to smaller occasions, like gala dinners. What type of organisers are using the Reserved Seating Tool?
It’s built into the system, really easy to use and available for everyone to access. It’s a module within Eventbrite that allows an organiser to sell allocated seats or spaces at their event. What is Eventbrite’s Reserved Seating Tool? We asked Senior Account Manager Chris Hawker (pictured) to give us the lowdown on Eventbrite’s Reserved Seating Tool. But it’s not just about pleasing your attendees selling allocated seats has a host of other benefits
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